Bettina Kast · Notes

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Essays

Essays

Longer pieces, written to be read in one sitting.

2 items under this folder.

  • Nov 10, 2026

    The brief is a hypothesis

    • product-leadership
  • Aug 28, 2025

    The vibe paradigm: how AI tools are transforming design, coding and research

    • vibe-coding
    • vibe-design
    • genai
    • research
    • tools
    • future-of-work

  • SeedlingThe brief is a hypothesisBefore a team commits, check that the brief targets the real source of value. The bigger opportunity is often next to the one that was asked for.
  • GrowingThe vibe paradigm: how AI tools are transforming design, coding and researchFrom specs to vibes. A map of the AI tools for vibe designing, vibe researching and vibe coding, and where each fits in the design process.

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